Carvana Celebrates New York Market Launch with Manhattan Marketing
Takeover
NEW YORK--(BUSINESS WIRE)--
Residents in New York City can order just about anything online and get
it delivered to their front door. Now, thanks toCarvana
(NYSE: CVNA), that also includes cars. Carvana, a leading e-commerce
platform for buying, financing and selling used cars, has launched
as-soon-as-next-day vehicle delivery in New York City. Customers can
shop more than 10,000 vehicles on Carvana.com, finance, purchase, and
even sell their current vehicle to Carvana, then schedule
as-soon-as-next-day delivery to their home or office in as little as 10
minutes.
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Carvana has launched in New York City, offering as-soon-as-next-day vehicle delivery in all five boroughs. To celebrate its biggest market to date, Carvana conducted a launch-day marketing activation featuring huge, car-sized takeout bags, emphasizing that residents can buy a car online and have it delivered to their front door, just like everything else in New York. (Photo: Business Wire)
To celebrate entering its largest market to date, Carvana is maximizing
its marketing presence in Manhattan with a one-day integrated campaign
to tell New Yorkers all about the new way to buy a car. Carvana is
literally parading its services through New York with a caravan of five
signature Carvana car haulers carrying vehicles. Three of the haulers
feature vehicles prepped for NYC-style delivery in gigantic takeout
delivery bags, emphasizing that you can now order a car online and have
it delivered to your doorstep, just like everything else in New York.
The parade will cross the Manhattan Bridge from Brooklyn and tour
through the city, passing signature areas like Soho, Columbus Circle,
Midtown and Washington Square Park.
Throughout the day, more than 250 digital on-street LinkNYC units will
display Carvana advertising along the parade route, as well as a live
social feed of those using the campaign hashtag #TheNYCWayToBuyACar.
Those who spot the parade are encouraged to snap a photo and post to
their social handles using the hashtags #TheNYCWayToBuyACar and
#sweepstakes for a chance to win a year of free Postmates (up to $5,000).
Because Carvana customers shop for and purchase their next vehicle
entirely online, they save valuable time and money. Every Carvana
vehicle is Carvana Certified, meaning it has no frame damage, has never
been in a reported accident, and has undergone a rigorous 150-point
inspection. Features, imperfections and updated information about open
safety recalls are listed on the car's vehicle description page. Along
with high-definition, 360-degree photos, every Carvana vehicle comes
with a seven-day return policy so the customer has time to ensure the
vehicle fits their life.
“New York City is the largest market we’ve launched to date, so it’s
fitting we give it our largest celebration,” said Ernie Garcia, founder
and CEO of Carvana. “New Yorkers are known for being mobile-first, so
we’re proud to be the first to give them a fully start-to-finish mobile
car buying experience; a service they’ve become accustomed to for much
of their purchasing decisions.”
Carvana now offers as-soon-as-next-day vehicle delivery in nearly 80
markets across the U.S.
About Carvana (NYSE: CVNA)
Founded in 2012 and based in Phoenix, Carvana’s (NYSE: CVNA) mission is
to change the way people buy cars. By removing the traditional
dealership infrastructure and replacing it with technology and
exceptional customer service, Carvana offers consumers an intuitive and
convenient online car buying and financing platform. Carvana.com enables
consumers to quickly and easily shop more than 10,000 vehicles, finance,
trade-in or sell their current vehicle to Carvana, sign contracts, and
schedule as-soon-as-next-day delivery or pickup at one of Carvana’s
proprietary automated Car Vending Machines.
For further information on Carvana, please visit www.carvana.com,
or connect with us on Facebook,
Instagram
or Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180920005218/en/
Carvana
Kate Carver, 212-656-9148
[email protected]
Source: Carvana
