In celebration of all things online, Carvana and Disney collaborate to
promote upcoming movie release
PHOENIX--(BUSINESS WIRE)--
The last thing any e-commerce company wants is for someone to break the
internet. Even if that someone is Wreck It Ralph, himself. But that’s
exactly what he and Vanellope are doing in the highly anticipated Disney
movie, “Ralph Breaks the Internet,” hitting theaters on Nov. 21. Carvana
(NYSE: CVNA), an online used car retailer, is riding along for an
exciting collaboration with the movie. In celebration of their mutual
affinity for e-commerce, Carvana and the characters from Disney’s “Ralph
Breaks the Internet” are joining forces throughout a multi-channel
campaign to highlight just how fun it can be to buy your car online in
as little as 10 minutes and have it delivered to your door as soon as
the next day. If Ralph and Vanellope can do it, so can you!
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181102005056/en/
Carvana and the characters from Disney’s “Ralph Breaks the Internet” are joining forces throughout a multi-channel campaign to highlight just how fun it can be to buy your car online in as little as 10 minutes and have it delivered to your door as soon as the next day. (Graphic: Business Wire)
Throughout November, Carvana advertising featuring Disney’s “Ralph
Breaks the Internet” will be all over – you guessed it – the internet,
as well as TV, out-of-home and digital channels, including Carvana.com.
Fans can tag along and see Ralph and Vanellope breeze through the world
of online car buying with Carvana and mark their calendars to see the
movie, only in theaters on Nov. 21.
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To celebrate the launch of the campaign, Carvana hosted an online
sweepstakes for one lucky winner and a guest to attend Disney’s “Ralph
Breaks the Internet” Hollywood premiere in Los Angeles, all expenses
paid.
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Carvana kicked off national TV advertising with a :30 commercial that
combines animation and live-action footage, following Ralph and
Vanellope as they go on a shopping spree through the internet and wind
up with more than they bargained for: https://youtu.be/kATPDJQyKlM.
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Before the movie is on the big screen, visitors to Carvana.com will be
greeted by Ralph on their computers and mobile devices, and will even
have the chance to do 360-degree virtual vehicle tours of cars from
the movie.
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Commuters who pass by Carvana’s Car Vending Machines in the Phoenix
metro area – where the company is headquartered – and Orlando will
also get a glimpse of Ralph, featuring a custom-designed wrap
advertising the movie on can’t-miss, all-glass towers.
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Digital channels, including social media, display ads and third-party
listing sites, will encourage fans to see “Ralph Breaks the Internet”
on Nov. 21 and buy their next car online.
“Cars are a central storyline element in both movies, and now that Ralph
and Vanellope are entering Carvana’s world, it was fitting that we join
forces to showcase how we’re making car buying fun again,” said Carvana
Chief Brand Officer and Co-Founder Ryan Keeton. “We hope ‘Ralph Breaks
the Internet’ fans have as much fun seeing the movie as we did
developing the elements of this campaign.”
About Carvana (NYSE: CVNA)
Founded in 2012 and based in Phoenix, Carvana’s (NYSE: CVNA) mission is
to change the way people buy cars. By removing the traditional
dealership infrastructure and replacing it with technology and
exceptional customer service, Carvana offers consumers an intuitive and
convenient online car buying and financing platform. Carvana.com enables
consumers to quickly and easily shop more than 10,000 vehicles, finance,
trade-in or sell their current vehicle to Carvana, sign contracts, and
schedule as-soon-as-next-day delivery or pickup at one of Carvana’s
proprietary automated Car Vending Machines.
For further information on Carvana, please visit www.carvana.com,
or connect with us on Facebook,
Instagram
or Twitter.
About Ralph Breaks the Internet
In “Ralph Breaks the Internet,” video-game bad guy Ralph (voice of John
C. Reilly) and best friend Vanellope von Schweetz (voice of Sarah
Silverman) leave the comforts of Litwak’s arcade in an attempt to save
her game, Sugar Rush. Their quest takes them to the vast, uncharted
world of the internet where they rely on the citizens of the
internet—the Netizens—to help navigate their way. Lending a virtual hand
are Yesss (voice of Taraji P. Henson), the head algorithm and the heart
and soul of the trend-making site “BuzzzTube,” and Shank (voice of Gal
Gadot), a tough-as-nails driver from a gritty online auto-racing game
called Slaughter Race, a place Vanellope wholeheartedly embraces—so much
so that Ralph worries he may lose the only friend he’s ever had.
Directed by Rich Moore (“Zootopia,” “Wreck-It Ralph”) and Phil Johnston
(co-writer “Wreck-It Ralph,” “Zootopia,” writer, “Cedar Rapids”), and
produced by Clark Spencer (“Zootopia,” “Wreck-It Ralph,” “Bolt,” “Lilo &
Stitch”), “Ralph Breaks the Internet” hits theaters on Nov. 21, 2018.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181102005056/en/
Carvana
Kate Carver
212-656-9148
[email protected]
Source: Carvana
